Rise of the Tomb Raider - Digital Retail

To commemorate the 20th anniversary of Lara Croft and the Tomb Raider franchise, Square Enix tasked us with designing a mobile program that rewarded shoppers for engagement while promoting the new release of Rise of the Tomb Raider. Fans were called upon to test their knowledge through a series of photo, social and trivia challenges each week during an 8 week period. Each week of participation resulted in a chance to earn expedition cards, unlock in-game items and even win a grand prize trip to Finland.