Gap Inc. recently launched Encore, their reimagined loyalty experience across its portfolio of brands including Old Navy, Gap, Banana Republic, and Athleta. Working closely with each brand, our team helped shape this program from start to finish to enhance and elevate one of the largest loyalty programs in U.S. apparel retail. My task was to create a cohesive icon set that would work with each brand’s unique visual aesthetic and style.

Role: Art Direction and illustration